Incentivio's newest customer Mad Radish opened their first location and launched their app in mid July. Mad Radish was founded by David Segal and Stephanie Howarth with one goal — providing healthy food that tastes as good as it makes people feel. David previously founded DAVIDsTEA and grew the company to over 200 North American locations before taking it public. The first Mad Radish location at Albert Street opened on July 14, 2017 and the second location a couple of weeks later.

"With Mad Radish, we set out to create a destination that offers crave-worthy, top-quality salads at the speed of fast food. Giving busy customers the option to order through an easy-to-use and reliable app was a critical piece in delivering on that promise," said Mad Radish Founder David Segal. "The Incentivio platform has been an excellent solution for us — the platform's flexibility gives us great control over how our app looks and how our menu is presented — and the customer experience is seamless."

Healthy Eating

The app allows customers to search for locations, order and pay for their food and view their social impact (Mad Radish donates food to Community Food Centers Canada in lieu of a traditional loyalty program). Orders are received directly in the Point of Sale system, eliminating the need to train staff or install additional hardware.

"We had tight timelines and a couple of complex integrations, so we were happy to have the Mad Radish app available on the same day as they opened their first store. We're also especially proud of the fact that the app works so seamlessly in both English and French," said Rajat Bhakhri, CEO of Incentivio.


What does it mean for technology to be “disruptive”? You will see this term used to describe the invention of automobiles, computers, the internet and even the first iPhone. Disruptive technology is technology that changes the way people live their lives in a fundamental way.  By nature it’s hard to predict when these breakthroughs will emerge or what they will be. One thing that has remained relatively consistent in the last 50 years is that technology is improving at an exponential rate, and does not look like it is slowing down in the near future.

Disruptive technology

Looking at the food service industry specifically, we have seen a shift from needing a physical copy of the menu, to having menus online, all the way to having interactive mobile apps that allow you to place your order and pay for it in a matter of seconds. Considering the changes we have seen in industry standards and the exponential growth of technology, it is a safe bet that the food service industry will be significantly different in 20 years.

Since 2012, investors across the globe have put over 2.5 billion dollars (USD) in to restaurant-tech start-up firms. The types of companies that are getting investments vary greatly, but they are all striving to change the standards within a rapidly changing industry. Everything from in-store phone charging stations to highly sophisticated inventory management platforms have gained traction in recent years. There are even companies that sell robotic salad makers that could replace employees and drastically reduce costs.

The next few decades will reveal the winners and losers of this competition to design the next truly disruptive product. The challenge for food service firms, technology firms and investors alike is recognizing what has the potential to fundamentally change the industry the most. Will the next generation grow up with robots preparing their food? Will they be able to order and pay for their food without lifting a single finger? Only time will tell. Email us or schedule a meeting to start a conversation about your mobile strategy today!


Increased interaction with customers, increased loyalty, a means of mobile engagement, and an easier path to purchase are all typical benefits that firms hope to experience by building a mobile web page or a native mobile application. And while there some cases where they both end up providing similar results to businesses, they are distinctly different, and usually have distinctly different impacts.


Mobile web finds its strength in accessibility. Anybody with internet access can access it with relative ease from a smartphone. For consistently reaching new customers, it is a mobile strategy that proves hard to beat. Online ordering for restaurants is becoming a standard, and because a lot of businesses already have it, they find mobile web to be a low-risk and low-cost way of making their product easier to purchase in a way that allows them to keep up with an increasingly mobile world. Some businesses even leverage their mobile web sites to offer a mobile loyalty program to their customers. It is also no different from most low-risk strategies, in that it doesn’t make things fundamentally different to the point where it significantly alters the appeal of the product.

At least to some degree, most people can think of one restaurant in their town that had great food and a loyal following but went out of business because it was failing to make money. These are the companies need their loyal customers spending more, more “once in a while” customers turning into regulars, getting those regulars visiting more frequently and buying high profit-margin products while they are there. This is where mobile apps and their sophisticated loyalty programs coupled with an intuitive and easy to use mobile ordering platform are best.

Sending push notifications, taking advantage of geofencing, sending customized offers and notifications to specific demographics, scanning QR codes and barcodes, incorporating beacons and much more is all possible with a good native mobile app. Mobile apps offer intuitive ordering systems that are not only easier than mobile web, but even better than a traditional phone ordering system where customers call the location to place their order. Apps for restaurants allow customers to save credit cards, quickly reorder past orders or favorites, and easily customize their order with no worry of miscommunications over the phone. These are some of the reasons why native mobile apps are conducive to growing long-term brands and fundamentally changing the appeal of the businesses that use them.

In the end it boils down to what the company is striving to get out of their mobile strategy. Understanding that mobile web and mobile applications are similar on the surface but have very different long-term results is an important step while picking a mobile strategy. Email us or schedule a meeting to start a conversation about your mobile strategy today!


Starbucks, one of the pioneers of mobile in the restaurant industry, is adding a new twist to its loyalty program - Bingo! Loyalty users can log into the web site with their regular Starbucks logins, and view the Bingo board which has a number of challenges. Challenges can be completed by different purchasing behavior like ordering ahead 3 times or making a purchase after 12pm, and completing all the challenges in a row or column earn bonus stars (loyalty points).

This is a great way to gamify loyalty and keep its program fresh and interesting. Talk to us today about how we can help you get a similar loyalty program up and running!




This is a great article about McDonalds' new strategy, unveiled at their investor day. The fast food giant sees mobile experience as one of the cornerstones of driving growth - "…increasing functionality of the mobile app to enhance the enjoyment of our food and the hospitality of the McDonald's crew, all in a more modern, more exciting restaurant environment". It's a great validation of the platform we provide to our customers, allowing them access to the same tools and sophistication that the larger chains currently enjoy, at a fraction of the price. Schedule a demo today to learn more!



A recent study shows that Millennials use print coupons at the same rate as the rest of the population. But they are 25% more likely to use mobile coupons than the average person (81% vs 66%). See the full article here.


In this article, Mobile Commerce Daily looks at how beacons are being used to deliver mobile coupons. Redemption rates have been as high as 60%, and beacons are forecasted to deliver 1.6B mobile coupons annually by 2020. The report also cautions against 'spamming' users with too many coupons to make the experience as engaging as possible.

Incentivio allows you to do all of the above with extensive personalized and targeting!

The article, which is based on a report by Juniper Research, can be seen here.

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