Customers will have access to an updated list of available beers, both seasonal and year-round. They will also have an interactive beer locator that will help them identify the nearest location to them that sells NBPT beer. App users can also be the first to find out about upcoming events, musical performances at the brewery, and new beers as they become available! Users can earn points and eventually use them on rewards by interacting with NBPT through the app. These include but are not limited to checking in at events where NBPT beer is sold, buying the beer and scanning the barcode, attending the brewery during special promotional events, or even simply sharing beers through the app to Untappd. This mobile marketing app is just another example of how mobile engagement is taking over as the most effective and diverse brand-loyalty strategy available for breweries.