How Google AdWords Works
An easy-to-use event mapping interface so you can use your existing track events to trigger conversions and re-marketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to AdWords as custom parameters. You can also fire one or more re-marketing tags on all pages of your site, using just the conversion label identifier.
Places pay-per-click advertising across text-based searches, graphic displays, YouTube videos, and in-app mobile displays
Enables search trend research and creation of targeted cross-platform Google ads with keyword planner
Targets custom Google ads based on country, city, region, or distance from location
Uses “customer match” to market campaigns to target audiences using customer data like email addresses