How Google Analytics Works
Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. For websites, you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages. With that in place, all your page views, traffic sources, and visitor data like device and location are collected automatically.
Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
Creates custom multi-channel funnels and events to segment and track user data so advertisers can analyze user activity, performance, and engagement