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Strategic Restaurant Menu Design

Strategic Restaurant Menu Design

A popular theory states that customers look at the menu for 109 seconds on average. That means that in under two minutes, you must direct their focus to the most impactful menu items for you— be that your specials or your more expensive entrees. To do that, your menu must be impactful, engaging, and easy to navigate. 

So, how do you optimize your menu?

Understanding the digital restaurant guest journey

Understanding the digital restaurant guest journey

We believe that you should have full control of your customer data and know who your guests are and how they interact with your restaurant(s)! Customers crave an experience when they visit a restaurant. Now, with the experience becoming increasingly digital, how do you make your guests feel special? The Guest Journey is where you can view your customers’ data, get to know them, send automated targeted offers, and increase revenue and retention by having them make repeat business through loyalty. Most restaurants wait until guests have stopped coming back to target them with offers. Our data shows that it’s 300% more effective to target guests that are at risk of churning, before they’ve actually churned (stopped coming back). 

How to use your guest data to fuel your restaurant marketing strategy

How to use your guest data to fuel your restaurant marketing strategy

The restaurant world has become increasingly digital. From investments in restaurant tech to consumer expectations for digital dining, the restaurant industry continues to evolve. Now more than ever, knowing your guests and retaining them is crucial to the success of your brand. Your guest data provides valuable insights into the behavior, preferences, and demographics of your customers. By analyzing this data, you can better understand your target audience, identify trends, and make data-driven decisions to improve your overall marketing efforts– resulting in increased revenue and retention!

Join our webinar event on Thursday, March 23, 2023, 1:00 - 2:00 PM EST to learn about restaurant marketing and the guest journey!

With special guests: Justin Egan, VP of Marketing at Craveworthy Brands, and Peter Baghdassarian, Co-owner of Massis Kabob

Learn how to increase guest engagement & build a restaurant tech stack

Learn how to increase guest engagement & build a restaurant tech stack

In this digital age, your brand is no longer about food alone. Modern dining extends beyond your brick-and-mortar location(s) from restaurant mobile apps and restaurant online ordering to social media posts and third-party review sites. If you want to make a lasting impression, you need to meet your guests where they are. Find out how in this free guide and checklist!

How to do restaurant marketing and control the guest journey

How to do restaurant marketing and control the guest journey

Effective restaurant marketing can help attract new customers, build customer loyalty, increase revenue, and help you stand out from the competition. Learn how to effectively do restaurant marketing and control the guest journey in this guide to drive incremental revenue and attract loyal guests!

Take back control of your guest journey

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