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How to use your guest data to fuel your restaurant marketing strategy

The restaurant world has become increasingly digital. From investments in restaurant tech to consumer expectations for digital dining, the restaurant industry continues to evolve. Now more than ever, knowing your guests and retaining them is crucial to the success of your brand. Your guest data provides valuable insights into the behavior, preferences, and demographics of your customers. By analyzing this data, you can better understand your target audience, identify trends, and make data-driven decisions to improve your overall marketing efforts– resulting in increased revenue and retention!

Join our webinar event on Thursday, March 23, 2023, 1:00 - 2:00 PM EST to learn about restaurant marketing and the guest journey!

With special guests: Justin Egan, VP of Marketing at Craveworthy Brands, and Peter Baghdassarian, Co-owner of Massis Kabob

This webinar covered:

  • How to acquire new customers and move them along the customer journey (from first-time visitors to loyalists)
  • Setting loyalty and marketing goals to drive digital dining
  • 3rd party guests vs 1st party guests - Converting your customers to increase retention and revenue
  • Optimizing your guest data - How to use your guest data to successfully plan and open new restaurant locations
  • Menu intelligence - What is it? Why does it matter?

Thank you to everyone who attended the Restaurant Marketing and Guest Journey webinar! In case you weren't able to make it, we recorded the webinar so you didn't miss out on the discussion. You can watch it below!

Take back control of your guest journey

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