2026 Benchmark report

The state of restaurant loyalty

4,000+ locations across 19 cuisines. Strategy beats cuisine.

Activation: signup to first purchase, by cuisine

Engagement: who orders 6+ times a year

Revenue: what loyalty adds to sales

Retention: guests kept at 3, 12, and 24 months

Archetypes: the four loyalty types, and yours

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The State of Restaurant Loyalty & Guest Engagement 2026 report cover