10 Ways to Reach New Customers at Your Restaurant

If you’re a restaurant owner you know that our valuable customers are what keep the doors open. Here are a few ways to reach new guests and increase your revenue!
Amanda Hamel

Restaurants are always looking for opportunities to increase their customer base. Whether it's via word of mouth or paid advertising, there's no shortage of ways to reach new customers at your restaurant. Here are 10 tips on how to do so:

New Customers, New Opportunities

New customers are great because they're new, which means that they haven't been around long enough to have any preconceived notions about your restaurant. They've never had the chance to see what you're capable of or how you operate, so no expectations are going in. This means that when they arrive at your restaurant with an open mind, it can be a wonderful opportunity for them to experience something new and different—and hopefully love it!

New customers bring in revenue too! If someone comes in just because they heard good things about the food or atmosphere at your restaurant (or both), then even though those reasons might not last forever you'll still get paid over time through tips during their visits. And even if someone comes because he/she saw an ad on TV or online and only stays for one meal before leaving without spending anything else money-wise on food/drinks/etc., still counts as revenue for purposes of calculating return on investment vs. advertising costs. Plus, once they get a taste of what you have to offer, they’ll want to return time and time!

Start with a List

One of the first things to consider when trying to attract new guests to your restaurant is who those people are. Take the time to write down some aspects you’ll want to look for. With this information, you can build a target audience avatar that will help you with your marketing efforts moving forward. This way you won’t have to question what kind of content and marketing will reach your target audience the best.

For starters, you can use a list of customers who have already visited the restaurant as an opportunity to reach out and sell them on additional offers or deals that they might not otherwise have known about. This can be done through email marketing campaigns or even social media ads targeting certain segments of your audience. For example, if you’re selling children's meals at all times during lunchtime (and therefore targeting parents), then perhaps you might want to run ads targeted only at parents with children who eat those meals.

Diversify Your Marketing

There are many ways to reach new customers and promote your restaurant. You can try social media, email marketing, search engine marketing (SEM), print media, digital advertising, or radio advertising. And don't forget about outdoor advertising!

In addition to these channels of communication, you may also want to consider in-store advertisements as well as catalogs and pamphlets that can be distributed at the point of sale. With all of these ways to market your brand remember to focus heavily on providing your existing guests with an excellent experience. When you’re successful in that, positive word-of-mouth marketing will become your best way to reach new guests.

Give Them Something To Talk About

You can give your customers something to talk about by offering them something that they can’t get anywhere else, and that is special for you. For example, if you have a new sandwich on the menu that looks like it was dipped in gold dust, then let people know about it! Or maybe there’s an exciting promotion happening at a nearby restaurant (or even yours), so tell everyone about it! If you have an event coming up, let people know what time it will be held and where they need to go to participate. This way, when people see others talking about these events in their social media feeds or on their phones, they'll think "Oh wow—that sounds interesting!" and may even stop by to check your food out for themselves!

Have a Great Experience

The best way to ensure that your customers have a great experience is by asking for feedback. You can do this in person, over email, or through social media. If you have the opportunity, ask your guests what they liked and didn't like about their visit to your restaurant. Feedback is invaluable and helps you improve as a business owner!

Remember that even though asking for feedback may be uncomfortable at first (and sometimes even awkward), it's worth it if it means improving your business overall. If you want to ask your guests for help but feel weird about it you can add in a small reward! This could be as simple as giving guests who complete your survey a few dollars off their next visit. This way both parties are getting something out of it.

Listen to Your Guests Suggestions

The best way to reach new customers is through a variety of promotions and offers. This can be done in many ways, but the most effective way is by making sure that you are open to suggestions from your guests. If they have an idea for how you could offer something more beneficial or unique, be willing to try it out! This will help build trust with your customers and encourage them to come back again and again.

You should also learn from mistakes made during running a business as well as experiments gone wrong so that when something does go wrong (and it will), there isn't any damage done psychologically or financially due to these issues occurring repeatedly over time. 

Be Social and Engaging

If you want to provide a welcoming and engaging experience that will promote positive word-of-mouth recommendations then you’ll need to make sure you are friendly and welcoming to all guests, whether they are new or old customers.

Engage with your guests by asking them questions about themselves, their families, and what they like about your restaurant. You can also ask them where else they eat out in town or which restaurants they would recommend if given the chance to visit another city's dining scene (this will help you decide what types of food might appeal most). This process will also help you establish your target audience avatar.

Allow guests to talk about themselves by making sure there is always something available on the table that allows people who want some peace & quiet time right off during service hours so those who do not want noise but still want conversation can enjoy it without being disturbed!

Be Open To Feedback and Ideas

Listen to what customers have to say, ask for feedback, and be willing to take action on their suggestions. When it comes to getting new customers in the door at your restaurant, you should always be looking for ways that can help you do so.

You can ask customers what they think about your food quality or service. Do they like it? Are there any issues with something on the menu? How could things improve?

Also ask them if there's anything else that would make their experience better—whether that means reducing wait times between meals or providing a discount on future visits if they mention how much they loved their meal (or even better yet: inviting them back!).

And finally, give thanks when someone gives you constructive criticism about how something could be improved; this will show those who might consider trying out your business later on that you're open-minded enough not only to consider but act upon all feedback given by others!

Add Value With Bonus Offers and Discounts

There are many ways you can offer value to get new customers. For example, offer a free sample of your product or service. You could also give away free desserts or appetizers with the purchase of an entrée (or vice versa). If you have guests with food allergies, consider giving out allergy-friendly options like gluten-free bread and pasta that don't contain wheat flour.

Get creative! There's no limit on how much money and effort you want to put into attracting new customers at your restaurant—so go ahead and make it worthwhile by offering discounts or bonuses when they sign up for something special! And don’t forget to pair these deals with a loyalty program! Having a loyal customer base that you engage with is an easy and cost-free way to collect valuable guest insights.

When it comes to restaurant marketing, there's no shortage of ways to reach new customers.

But if you're looking for a way to differentiate your business from the competition and stand out in increasingly crowded markets, then building relationships with your current customers is probably the best place to start. After all, that's what they're there for!

In this blog, we've explored 10 ways to reach new customers at your restaurant. We've looked at the importance of having a carefully-planned and executed marketing strategy, as well as some tips on how you can use social media to promote your business. And then there's also the idea of finding ways to add value with bonus offers or discount codes - these are just a few examples of some important things that you'll need to consider when planning out your restaurant marketing strategy.