6 Steps to Increase Customer Engagement in Your Restaurant

SMS Marketing is the perfect solution to increase guest engagement and loyalty in your restaurant. Read how here.
Amanda Hamel

SMS marketing is the perfect solution to increase customer engagement for restaurants. If you're not using it, you're missing out on a huge opportunity to improve your restaurant's bottom line and grow your customer base. Here are some of the most important things to know about SMS marketing:

Step 1: Understand SMS Marketing

SMS marketing is a cost-effective way to increase customer engagement and loyalty. It's also a great way to get in touch with customers who prefer texting over email or phone calls. In this article, we'll look at how SMS can help you increase sales, grow your business, and make sure that everyone enjoys their dining experience at your restaurant!

This cost-effective marketing strategy is a simple way to reach your customers, especially when it comes to restaurants. It allows you to send messages directly to their phones, which means you don’t have to pay any additional fees for the service or wait on a response. Plus, SMS has an open rate of 97%, so you know that every customer will see your message and respond accordingly.

SMS marketing is a great way to keep your customers up-to-date on their orders, specials, and more. You can also use the service to notify customers of any issues with their orders (such as if they forgot an item when placing them). This is especially helpful if you have multiple people working in the kitchen or out front who might be forgetful.

Step 2: Get Guests to Opt-In on Your Website, Mobile App, or On-Site Signage.

When you have a good message and offer that’s relevant to your audience—and if you can leverage some of the tools mentioned above for social media engagement—it should be easy enough for guests to opt in by completing a form at check-out. Restaurants can do this on-site by simply asking customers whether they would like their receipt mailed or emailed directly from their phone after purchase. 

If you’re a merchant that has opted to offer this service, then it is important to make sure that your website or mobile app is optimized for the checkout process. This means including fields for customer contact information, payment options, and delivery preferences—as well as any other applicable information like dietary restrictions or allergies. You should also include a link back to your website in case someone wants more information about your business or an opportunity to sign up for future coupons or discounts!

Step 3: Create a Loyalty Program

A loyalty program is one of the most effective tools for increasing customer engagement. It's also a great way to show appreciation for your customers, as well as a way to build relationships with them over time.

To create a successful loyalty program, you'll need to think about how it will work in your restaurant and what types of rewards (if any) would be most beneficial for you and your customers. You might also want to consider whether or not there's room on the menu for branded merchandise such as t-shirts or mugs—this can help drive additional traffic through the door! Once this has been determined, then comes creating an easy-to-use loyalty program where customers can sign up for their memberships online or via a mobile app so they don't have any trouble signing up later on down the line when needed.

Step 4: Include Incentives in Your Text Messages

Incentives are a great way to encourage customers to return. They can be anything relevant to your restaurants, like discounts and free items or even gift cards. You should consider including incentives in text messages for repeat visits or birthday celebrations, or other special occasions.

If you choose the right incentive, it will turn into an excellent marketing tool for you! How can you get customers to come back? The best way to do this is by offering them incentives. You could also offer a free appetizer or dessert for their next visit, as well as a coupon for a future meal. Incentives keep your guests happy and build lasting relationships!

Step 5: Use Text Message Marketing for Ordering and Reservations

Text-to-order (TTO) is a great way to increase customer engagement and loyalty, but it’s also important to note that TTO can be used in conjunction with text message marketing. 

Text-to-reservation (TTR) can help you get more reservations at your restaurant by encouraging customers to download your mobile app on their phone or tablet before they arrive at the restaurant. Want to know the best part about using SMS marketing for ordering and reservations? You don't even have to send an email! Just send out an automated message asking them what day they would like their food delivered, along with their name and order number/coupon code if applicable. This will allow you not only more time on your hands when dealing with customers but also increase sales because people will feel more comfortable calling ahead if they know that their food will be ready within 15 minutes of arriving at the restaurant instead of waiting around for 20+ minutes just because someone else needs food too!

Step 6: Be Wise About Frequency

The last step is to be wise about when you send messages. You want to make sure that your frequency is appropriate for the type of business you're in and how frequently customers will respond. For example, if a restaurant has an email list with tens of thousands of subscribers, then sending one or two emails is probably sufficient; but if it has fewer than 100 subscribers on its list, then sending 10-20 messages per day might be too frequent.

The same principle applies when it comes time for social media marketing: A company can have thousands or millions of followers on Facebook but still only send out one post per week (or whatever). If they were posting more often than this every day or two then their posts would become less relevant since no one would see them unless they actively searched for them specifically looking for new content from their company's page (and even then most people just scroll past these things).

SMS marketing is the perfect solution to increase customer engagement for restaurants!

If you're not already using SMS marketing in your restaurant, it's time to start! SMS marketing can be used for many different things. To send a thank you message after someone makes a purchase or visits your restaurant To announce new menu items, promotions, or events in advance to get customers excited about what's coming up. As an alternative to email marketing for restaurants that don't have an email list. The possibilities are endless!

You can also use SMS marketing to build a list of customers who are interested in receiving updates and discounts from your restaurant. This way, you'll have a group of people who are excited about what's going on at your business and will be more likely to visit again!

SMS marketing can be a great way to increase customer engagement and loyalty. The key is to make it fun, easy, and effective for your guests. By providing incentives in the form of discounts or freebies when they sign up for text messages, you’re giving them just what they want: value! Plus, using SMS marketing with other channels like email marketing, social media, and paid ads will help you reach even more people at scale—without breaking the bank!