We have created a Guest Journey dashboard that automatically segments guests into Strangers, Rookies, Regulars, Loyalists, Whales, Sliders, and Churned. The dashboard also details how much revenue is currently at risk and how much has been recovered over time, providing quantified, actionable insight into a restaurant’s best guests.
The restaurant industry tries to win back guests after they leave. We feel that retaining existing guests and treating them right is more important than ever when heading into uncertain economic times. Our artificial intelligence engine predicts restaurant guest churn and automates the marketing process to ensure they stay fans of your brand!
When dining out, there's something extraordinary about celebrating one's birthday. Many restaurants have tapped into this universal joy by offering birthday promotions. But how can establishments, especially in the QSR, fast casual, and casual dining sectors, make the most out of these offers?
Don't wait for the actual birthday. Start early! Send an email or SMS reminder a week or two before the big day. This ensures your restaurant stays top of mind when planning a birthday meal. Tools like Mailchimp or HubSpot can automate this process, ensuring no birthday goes unnoticed.
To provide a birthday offer that truly resonates, segment your audience. Use your POS and CRM systems to categorize customers based on dining preferences, past orders, frequency of visits, and more. As customers are constantly bombarded with generic marketing offers, those that hit on a personal level stand out and make a lasting impact.
Tailoring your restaurant's birthday offers to the individual reflects an understanding of their unique preferences and habits, elevating their dining experience to one that feels exclusive and specially curated. Just as a tailor would craft a piece of clothing to fit one's exact measurements, a tailored birthday offer fits the unique palate and preferences of each diner, making them feel genuinely celebrated.
Generic offers are a dime a dozen. Stand out by adding a personal touch. Personalizing birthday offers can elevate a restaurant's marketing strategy, making patrons feel valued and special. Here are ways a restaurant can personalize these promotions:
Start with the basics. Address the customer by their first name in emails or messages. A simple "Happy Birthday, [Name]!" feels more personal than a generic greeting.
Offer a special dish or dessert that's only available for those celebrating their birthdays. Personalize it further by naming it after them for the day, e.g., "Sarah's Special Sundae."
Ensure that your offers, especially if they're shared via email or SMS, are mobile-optimized. In today's fast-paced world, many that check offers are on-the-go. A seamless mobile experience can be the difference between a redeemed offer and a missed opportunity.
Loyalty programs are a goldmine. They not only encourage repeat visits but also provide valuable data. Tying birthday deals to your loyalty program members can bolster sign-ups. The data garnered can then be used for future personalized offers and targeted campaigns.
Encourage your patrons to share their birthday experiences at your establishment on social media. A simple repost of their celebratory moment, perhaps with their special dish or dessert, can work wonders for your brand's organic reach and engagement.
While it's common to offer birthday promos valid for the entire birth month, consider limited-time deals. A "birthday week" special might incentivize customers to act sooner, creating a sense of urgency.
Ensure that your staff understands the importance of birthday celebrations. A warm greeting, a birthday jingle, or just ensuring that the special dessert comes out perfect - these small gestures can make a world of difference.
Birthday promotions, if executed well, can significantly boost brand loyalty and customer engagement for QSRs, fast casual, and casual dining restaurants. The key lies in personalization, timely engagement, and always striving for that extra mile to make the patron's day truly special. After all, birthdays come once a year, but the memories of a wonderful celebration can last a lifetime.