How to Stand Out in the Restaurant Industry

We've gathered these 9 tips to ensure your restaurant business stands out from the rest.
Amanda Hamel

If you're in the restaurant business, then you know that standing out from the crowd is a challenge. With so many options out there, it's hard to make yourself noticed by customers who are looking for something new—or even just different. But while there are plenty of ways to differentiate yourself from your competitors and attract new customers, there are also some things that can keep them away. We've gathered these 9 tips to ensure your restaurant business stands out from the rest:

Offer a variety of options on your menu.

One of the easiest ways to stand out in the industry is by offering a variety of menu options to your guests. A great way to do this is by using a variety of price points, seating options, and service options. For example, if you have a menu with three different types of main dishes that cost $10-$15 each, but some are served with soup or salad, others come with rice and/or noodles in addition to the main dish itself (like an appetizer), then it's easy for customers who don't want anything extra on their plate at all—or even those who do want something else besides just their "regular" meal—to choose one option instead of having everything they'd like included in one sitting! Unique, creative menus are a great way to separate yourself from the competition.

You don't have to be afraid of trying something new. If you're not sure about the menu items, ask your chef or manager for advice on what might work best for your guests. If they aren't sure either, don't be afraid to experiment with different ingredients and flavors until you find something that works! Don't be afraid of taking risks with the food on offer; this will help differentiate yourself from other restaurants in town that may have similar menus but lack creativity or originality.

Serve shareable dishes and family-style portions.

When you’re new to the restaurant business, it can be tempting to serve dishes that are traditional and traditional-looking. But those classic dishes can get old fast if they aren’t working in your favor. If you want your food to stand out from others on the menu, try serving shareable dishes instead!

Shareable dishes are popular because they are fun to eat—and they allow more people at once to enjoy your food. This means more profit for you (and also helps keep customers coming back). It also encourages conversation between diners as well as bonding among them over their shared experience of eating together in this special place. Another positive that comes from shared meals is less food waste. When something is served family-style with everyone sharing one big plate at once (like salads), less is wasted due to leftovers!

One of the most important things you can do to stand out in the restaurant industry is to offer family-style portions. This means that your customers will get more food for their money, and they'll be able to try more items on the menu! It also helps them feel more comfortable ordering multiple entrées at once, which reduces waste by allowing customers to take home leftovers for later. Family-style portions are great for families and large groups because it allows everyone to share and try all kinds of new foods without having any leftovers lying around at home.

Make sure guests can make reservations for any group size.

When you own a restaurant it's important to think about how you can make yourself stand out. One thing that’s easy to overlook is the importance of accommodating large groups and parties. If you don't have enough tables or enough space in your restaurant, then your customers will feel like they are being cramped by the other people who are there with them. 

Make sure your restaurant has enough room for all guests—if there isn't enough seating available at your location then consider adding some tables outside or even renting another venue nearby so that everyone can enjoy themselves without worrying about being crowded around one table or another.

Offer discounts to large groups, if you can swing it.

As you are in the business of serving people food, it's a good idea to offer discounts to large groups. If you can swing it and have enough food and drink to accommodate a group of 10 or more, offer them a discount on their bill. This is also an excellent opportunity for your restaurant staff to get some extra tips from customers who are willing to spend more money than usual just because they're dining out with their friends or family members. The discount doesn’t have to be anything crazy, just a little something to show your appreciation and make your guests want to return. 

Create limited-time offerings or specials that change seasonally.

Specials are a great way to get customers in the door, but they can also be used as an opportunity to try new things. A good example of this is offering a limited-time special that changes seasonally. For example, if you have a restaurant with an Italian theme and you know that people enjoy pizza at certain times during the year, then it makes sense for your cooks to make delicious pizza dough during those times. Not only do specials give your guests a chance to try a new meal, but it also allows restaurant owners to test out prospective menu items. It’s a win-win!

Be friendly and personable to everyone who comes in.

To positively stand out in the restaurant industry, you need to be friendly and personable to everyone who comes in. This is important because it shows that you care about your customers' needs and wants, as well as their overall experience at your establishment. It also shows that you are willing to go above and beyond for them—by providing great service or even just being there when they need something! This can be done by being friendly with each customer regardless of how long they’ve been waiting for their food orders because no one should feel alone or forgotten about while waiting at any restaurant!

Pay attention to your branding.

Branding is more than just a name and logo. It’s about your restaurant’s culture and experience, as well as the customer experience. Your brand should be consistent with the food you serve and how people feel when they visit your establishment. A brand can even be defined by its experiences—and restaurants need to create memorable ones for customers so that each visit becomes an event in itself!

Make your restaurant an experience, not just a meal.

Standing out isn't just about what's on the plate. The experience of your restaurant is just as important as the food you serve, and it can help make or break a customer's experience. As a new business owner, you want to be able to focus on being successful at what you do best. But if customers aren't feeling welcome and engaging with your staff, then they won't return for more! You want your restaurant to be a place people want to visit again and again. But how can you do that? Start by making sure customers know what to expect when they come in. If you're not clear about the type of experience your restaurant will provide, they won't know what they're getting into. 

Have a clear mission statement that describes why you opened this business in the first place—and then stick with it! Your goal should be to provide an experience unique from other restaurants around town (or country), something that sets your business apart from all the others out there. This could include things like providing free Wi-Fi access or live music performances every night after the dinner service ends. Just don't forget about keeping things simple and practical too.

It's important to show your customers that you care about their experience.

Customers want to feel like they are being taken care of and valued. They want to know that when they come into your restaurant, it’s just as if they were sitting down at home with friends or family members. You can do this by making sure that every customer feels welcomed and respected. As well as by making sure all employees have clear communication lines between themselves, so no one feels lost or confused about how orders should be handled. The restaurant industry can seem daunting to a new restaurant owner, but by implementing these tips you'll be on the road to creating a successful restaurant business that stands out!