Why is first-party ordering important for restaurants?
First-party orders originate on your own branded web ordering application or mobile app. With first-party ordering, you own the data, the guest relationship, and you don't pay any commission fees.
How can restaurants use first-party ordering and delivery?
With an all-in-one restaurant engagement platform, you can use first-party ordering (branded online ordering and white-label mobile app) for pickup, curbside, or delivery. All ordering methods, including delivery, are commission-free so you don't have to worry about sacrificing your revenue to third-party delivery services.