Digital Ordering

Why You Need Online Ordering At Your Restaurant

Restaurant online ordering is a game-changer for your business in 2023. Don’t miss out on all these benefits.
Amanda Hamel

In a world where consumers are more comfortable using technology than ever before, restaurants are taking notice. They're seeing that online ordering can improve their business performance in several ways:

Higher order volume

The more orders you receive, the more revenue and profit you can make. Customers are more likely to order from a restaurant that offers online ordering because it allows them to conveniently place their orders from the comfort of their own homes or offices. This means that customers can order without having to come into your restaurant, leaving room for other potential customers who may have yet to have the opportunity before.

It’s easy for customers to browse through your menu, select an item they want, and make a purchase online—and they do it all the time! This means that you will have more money in your pockets from each sale because the cost per item is less than what it would be if you sold directly from your kitchen or at an actual store location (which costs about twice as much).

More importantly, an increased number of orders means more opportunities for new business. If a customer receives their order in less than one hour (usually much sooner), they're likely going elsewhere after making their purchase! The convenience of online ordering allows guests to enjoy their food anytime.

Higher average order values

When you have a successful online ordering system, your average order value will be higher and customers will have more money to spend on your restaurant. This means that your restaurant can make more sales, which means more profit! And because of this increase in revenue, you’ll also be able to charge less per ticket or check (which is always a good thing).

Less phone traffic for better customer service

Do you know how phone calls are always a hassle? Well, online ordering is the solution. Less phone traffic means less stress for your staff, who can focus on serving customers instead of fielding orders. And because the call will be routed through the restaurant’s technology infrastructure and not directly from one person to another (like on a phone), it will be easier for them to understand what your customers are saying and correct any issues with their order.

Online ordering lets you track sales trends over time—this data could help determine where you need improvement in customer service. For example: Are customers hanging up when they don't hear an answer immediately? Do they feel rushed through the process? Is there something wrong with their order such as incorrect items ordered or missing items not included in delivery charges? These are questions that may not have occurred before because they weren't being asked by customers at all!

You might not realize this but many people like using their phones when eating out because there are fewer distractions than when dining in person—especially since many restaurants now offer free Wi-Fi access throughout their establishments! When diners place orders over cell phones instead of landlines, wait times decrease significantly due to less waiting on hold while talking with someone who may not be able to answer immediately due to other calls coming into their office line simultaneously which causes confusion among employees trying desperately not get hung up while handling multiple conversations simultaneously themselves!

Increased guest loyalty and engagement

Online ordering is a great way to keep your guests engaged with your restaurant. It can be used as a promotional tool, allowing you to send coupons or other offers that will keep them coming back for more. You can also use online ordering for newsletters and other information that would otherwise go unnoticed by the average customer walking into the entrance of your establishment.

Better data to drive sales and marketing

Having a system that allows you to collect and analyze customer data is important. When the right information is available, it can help you make better decisions in marketing, sales, and customer service.

You'll be able to track how many people are visiting your website from different locations or devices, giving you more insight into what kinds of content works for different customers. This information can also help with online ordering. For example, if someone uses an app instead of using their credit card at the register to save time during check out process then they may be interested in receiving coupons via email after checkout (or vice versa).

With all these advantages, it’s no wonder that more restaurants are switching to online ordering. It will help you keep track of your inventory and order history, boost sales, reduce phone traffic and improve customer service. All of these things will lead to better business performance in the long run.