Running a successful restaurant requires a lot of hard work and dedication. In the fast-paced industry, it can become easy to fall behind. The best way to stay ahead of the game is by implementing profit-building strategies into your restaurant that you know you can rely on. Here are 5 reliable ways to take action and start seeing your restaurant sales increase:
Targeted Marketing
When marketing is done right, it increases sales tremendously. With data-driven automated marketing, you’ll never have to worry about marketing the wrong way. Investing in an all-in-one digital platform will give you all the digital restaurant marketing tools you need to create lasting engagement with your guests. That means you’ll be able to target the right guests with the right offers at the right time automatically! You can even create customized SMS marketing offers and messages to send order notifications such as orders received and orders completed through text messaging. Text messages have a 98% open rate compared to 20% in emails, but with a seamless marking suit, you can raise both of those rates. Target the right guests based on automatic data-driven insights to send email marketing messages instantly. Now, that’s marketing done right!
Automatic Upsells
Upselling in a restaurant is an excellent way to increase your sales! The most commonly used method of upselling is done by servers. However, upselling does not only need to happen when a server is taking someone's order. It can be done automatically when guests place an online order. With the right software, the upsell recommendation engine will apply machine learning to autonomously suggest upsells and cross-sells as guests checkout via the restaurant app or branded web ordering. That means you won’t have to rely on your server's sales pitch to secure an extra bit of revenue.
With the automated upselling feature your online ordering system will analyze what customers typically purchase together at each location to account for any regional-based preferences. The algorithms refresh every two weeks, so if guests are more likely to purchase cold drinks in the summer and warm drinks in the winter, the upsell engine will adjust the recommended items accordingly. Along with data-driven algorithms, you’ll be able to create your own custom rules to recommend new menu items and specials!
Online Ordering
Another way to increase restaurant sales is by offering restaurant online ordering to your guests! When the pandemic prevented in-house dining, online ordering became critical for restaurants to offer. Now, post-pandemic guests are still seeking the convenience it provides. Luckily, online ordering is just as beneficial for restaurants as it is for its guests. Orders placed online are larger on average, which means more sales! According to Gloria Food, one-third of customers spend at least $50 when ordering food online, compared to $16-$30 in a full-service restaurant. The increase in check size from online ordering combined with the automated upsell feature will be exactly what you need to boost your restaurant's revenue!
Loyalty Program
Having a strong restaurant loyalty program offered at your restaurant will increase your revenue while strengthening customer relationships at the same time! It’s a win-win! Loyalty programs help you build an engaging relationship with your guests and keep them coming back time and time again. With custom deals, your guests won’t be able to resist. Loyalty programs are also an easy way to create a cohesive guest experience. Guests will be able to use their branded loyalty account no matter where they decide to place an order. Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program. It’s exactly what you need to increase your brand visibility and lead to more sales!
Churn Management
Sales are generated from your customers. In a restaurant, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%. That means the majority of your revenue comes from the guests you already have. So, to keep that revenue coming, you’ll need to ensure these guests are here to stay. Our Churn Management feature allows you to identify at-risk guests with 97% accuracy so you can send automated offers and be 4x more likely to retain them. The feature uses artificial intelligence algorithms to identify which guests are likely to churn, and then customizes offers to ensure they come back before they stop interacting with your brand. With software like that, you’ll never have to worry about your sales dropping!
What if there was an easy way to implement all of these components into your restaurant seamlessly? Guess what, you can! With our platform, you’ll be able to do all of the above and more! The all-in-one digital software works overtime so you don’t have to.
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