We have created a Guest Journey dashboard that automatically segments guests into Strangers, Rookies, Regulars, Loyalists, Whales, Sliders, and Churned. The dashboard also details how much revenue is currently at risk and how much has been recovered over time, providing quantified, actionable insight into a restaurant’s best guests.
The restaurant industry tries to win back guests after they leave. We feel that retaining existing guests and treating them right is more important than ever when heading into uncertain economic times. Our artificial intelligence engine predicts restaurant guest churn and automates the marketing process to ensure they stay fans of your brand!
Digital dining through a restaurant’s website, mobile app, and some delivery services has skyrocketed. Customers expect on-demand service with a personalized touch and it matters more than ever to meet their needs. If you’ve been at a restaurant or fast casual chain recently, you might have noticed that the menus have changed with new items and mouthwatering descriptions to make a great first impression. After all, if it doesn’t catch your eye, would you bother ordering it?
With digital ordering, restaurant owners and operators have an opportunity to optimize their menus by upselling key items based on guests’ preferences and order baskets, strategically placing their offerings in a specific order, and highlighting popular items.
Menu optimization is the process of designing and organizing your restaurant’s menu in a way that maximizes sales and profits, while also taking into account the preferences and needs of your customers. This process can involve a variety of different activities, such as selecting the right mix of dishes, pricing items effectively, using design and layout to draw attention to certain items, and incorporating seasonal ingredients and specials.
Effective menu optimization can help your restaurant attract and retain customers, increase sales, improve customer satisfaction, and reduce waste. It can also be an important part of your restaurant’s marketing and branding efforts, as the menu is often a key point of contact with customers. A well-designed and strategically placed menu can help attract and retain customers, increase sales, and improve customer loyalty.
Digital ordering helps restaurants reach more customers and with the right restaurant marketing, helps move them from first-time visitors to loyalists seamlessly. Menu optimization allows you to bridge the gap between creating a tailored digital ordering experience for guests and maximizing your profit. If you’re not sure where to start with menu optimization, here are some helpful tips!
These tips will help you strategize your menu optimization and restaurant marketing efforts to increase sales and customer loyalty!
If you’re still wondering what that looks like, we’ve created a few real-life examples of menu optimization using the tips we discussed.
The holiday season is already here, bringing cold weather, snow (in some areas), deals, and, best of all, holiday food and drinks! Along with the tips we’ve listed and real-life examples, here are some holiday ideas for optimizing your restaurant menu to spread cheer and get more sales.
Remember the goal of menu optimization is to create a balanced and appealing selection of items that will attract and retain customers while also generating sufficient profit for your restaurant. Hopefully, these tips and examples will help you strategize your menu. If you’re looking for holiday restaurant marketing ideas be sure to check out our blog on the top holiday promotions or if you’re wondering how to keep up with the holiday rush, we have something for you too!
Want to optimize your restaurant’s efficiency and operations? These 7 tips will help you out!
Learn how menu intelligence can boost your bottom line! You'll be able to leverage new levels of data to identify the most valuable items on the menu.
Explore how seasonal trends can elevate your restaurant's menu offerings, increase customer engagement, and drive loyalty through strategic marketing and seasonal promotions.
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